Many people blog to make money. But blogging is the opposite of a “get rich quick” scheme. You have to invest effort and time which may not see significant returns for months or even years. Before you can make money, you need to deliver lots of search-friendly, valuable content to your target audience. You need to build traffic. Only then, when you have several thousands of unique visitors per day, does it make sense to monetize your blog.
One of the easiest ways to monetize once you’ve built a blog that has a steady audience is Adsense. Adsense is Google’s own advertising program. Once you’ve signed up, you paste a snippet of code embedded with your unique ID into your blog’s HTML, and Adsense delivers ads based on your content or tailored to each individual visitor’s interests.
Depending on your content and visitor numbers, advertisers will pay in one of two ways. The first and most common for small to medium-sized blogs is CPC. CPC stands for “cost per click” and means Adsense pays a small sum each time a visitor clicks on an advertisement. The second way is CPM. CPM stands for “cost per thousand (mille)” and means you’ll get paid a small sum per one thousand impressions. When an ad becomes visible on your blog for over one second, it counts as an impression.
How much you get paid per click or thousand impressions depends on the competitiveness of the market the ads serve. If your site is about insurance, it will attract higher paying ads than a blog about knitting. However, as the insurance market is competitive, it may be hard to gain traction as a new blogger in the field. The knitting market may be smaller, but you might dominate the niche.
Once you’ve built Adsense into your blog, it’s a “set-and-forget” method of generating income. You may wish to tweak ad locations and styles from time to time. But as soon as you hit on the style and positioning that works best for you, you can concentrate on your content creation and let Google handle the rest.
It’s possible to make a full-time income from Adsense alone. If that’s your aim, then you’ll want to study the terms and conditions and read the occasional updates. Stay within the rules and you have a reliable passive income stream for as long as Adsense exists. It’s the easiest of the ad networks to run and seems set only to grow and expand in the foreseeable future.