SEO: What It Is & Why You Need It

If you’re running a business, large or small, chances are you’ve heard of SEO. But what exactly is SEO? And do you really need it for your business? The benefits of SEO are numerous, from increased web traffic to higher brand awareness. Plus, with effective SEO tactics, you can save money on paid advertising.


What does SEO stand for?

If you’re looking to get more organic search engine traffic, then you may need to invest in SEO. SEO stands for “Search Engine Optimisation” and it’s a process that helps your website rank higher on search engine results pages (SERPs). This is important because it increases your website’s visibility and organic search engine traffic. SEO isn’t cheap, but it’s definitely worth it if you want your website to be found by potential customers. So, what do you need to do to get started? The first step would be to understand a little about what SEO is and what it stands for. Next, it would be helpful for you to research your market and determine your website’s SEO optimisation needs. This may include things like analysing your competitors’ websites and how well they rank for certain keywords or search terms. After that, it’s important to get on-board with an SEO specialist who can help you implement the right strategies and tactics. Remember, SEO isn’t a one-time deal – it’s an ongoing process that requires dedication and hard work.

SEO concept

What is SEO?

SEMrush defines SEO as ‘the practice of optimising a website so that it appears higher on the SERPs.’ This is usually done by improving the content, structure and design of the site to make it more visible to search engines. An effective SEO strategy can result in increased traffic and leads for your business- all while saving you time and money on marketing efforts.

SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.

– Jordan Teicher

How does SEO work?

There are various methods involved in SEO, such as keyword research, link building, and on-page optimisation. All of these work together to create an effective content marketing strategy that will drive more traffic to your site.

SEO Manager

Should you outsource SEO or keep it in-house?

There are pros and cons to either outsourcing or keeping SEO in-house. However, the main factor that decides this is the business’ budget and skillset. Outsourcing results in a more hands-off approach while retaining control over strategic aspects of marketing such as goals, strategies, content creation, etc. On the other hand, internal optimisation requires dedication from a team of specialists with relevant experience who work closely together to make sure all on-page elements (title tags, meta descriptions, content etc.) are correct and ranking signals (links from high-quality websites) are brought into play. Both options have their own advantages and disadvantages – it really depends on what your company needs at present. So before making any decisions about SEO management strategy for your business, it’s important to take an informed look at both sides of the argument!

SEO plan

Take your business to the next level

If you want your business to take off, then SEO is an important factor. By making sure that your website is search engine optimised, you can drive more traffic and generate more sales. And this isn’t just for small businesses – even the biggest companies need to invest in SEO if they wish to reach a wider audience. There are many different ways of doing SEO – so it’s important that you choose the right strategy for your business. However, there are some general tips that will help you get started on the right track: establish keyword research; target high-traffic areas first; create quality content with relevant keyword optimisation; and monitor results regularly to make necessary adjustments as needed.

Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.

– Duane Forrester


SEO is an important tool for businesses of all sizes. By understanding what it is and how it works, you can take advantage of its many benefits to improve your website ranking and visibility. However, SEO can be complex and time-consuming, so it’s important to avoid common mistakes. If you need help with your SEO strategy, Paul Turner can assist you. Get in touch to learn more!


How long does SEO take?

There is no one answer to this question, as it can vary depending on the level of optimisation you are looking for and your skillset. However, a good rule of thumb is that it might take anywhere from 3-6 months to achieve significant results. It’s important to remember that effective SEO takes time and effort month after month, so patience is key!
SEO should always be part of an ongoing marketing strategy, as tweaking or changing your tactics every now and then could result in better long-term results.

How much does SEO cost?

Again, there is no one answer to this question as SEO can range in price depending on the level of service that you require and the complexity of your project. However, a general rule of thumb is that it usually costs between £50 and £100 per hour.

Is SEO Safe?

As with anything else, there is always a risk associated with SEO. However, the vast majority of practitioners who use legitimate tactics and tools are doing nothing that would be considered unethical. In fact, many people regard search engine optimisation as one of the most effective ways to improve website visibility and better engage potential customers.

SEO is an important part of any online marketing campaign, and it should not be overlooked if you want your website to reach its full potential. But like any other form of marketing, care must be taken to ensure that your efforts are ethical and legal in order to avoid penalties from Google or other major search engines. If you’re unsure about whether something is safe or not, speak with a reputable practitioner before proceeding.